This project consist of the creation of a lawyer brand. It tries to pursuit a new vision of communication in the law business. In a world that tends to be conservative and traditional, barriers need to be broken. A new age of comunication has come, and that affects the image, the goals, and the communication structure. Polishing, cleaning, abstracting, shaping and readapting are the steps to define your professional work in the new century of communication. This is the result of an evolution.