GACA Stand (I)
Always Looking Forward
Paris Air Show 2023
Client
Pioneer Events
Role
Art Direction
& Development
Credits
Claudia del Valle
SOG Design
Date
2023
Always looking forward, a stand proposal inspired
by a plane window and its views, the infinite sky.
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A window as a light of hope.
The sky, an unlimited space to grow.
The day lights as a sign of time,
a journey of progress,
a movement forward.
A Graphic Language — The Sky Lights
Inspired by the beautiful Saudi skies and sunsets
The graphic proposal uses as a main palette the the gradients of the sky during the period of day. The purpose of movement and of time passing is achieved to express the progress and the orientation towards the future of a big sector such as the aviation.
